Can Marketing Data Aid Survey Research? Examining Accuracy and Completeness in Consumer File Data

Can Marketing Data Aid Survey Research? Examining Accuracy and Completeness in Consumer File Data
by Josh Pasek
on August 4, 2014

with S. Mo Jang, Curtiss L. Cobb III, J. Michael Dennis, and Charles DiSogra. 2014. Public Opinion Quarterly 78(4) 889-916. doi: 10.1093/poq/nfu043.

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Data LinkageJournal ArticlesSurvey Methodology

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